Legal
Privacy Policy
Effective April 13, 2026
Contents
1. Overview
The Tokenry, Inc. (“The Tokenry,” “we,” “us”) operates thebrick.ai and is developing the Brick hardware and brickOS services. The Brick is currently available for preorder and has not yet shipped. This Privacy Policy explains what information we collect during the preorder process and beyond, how we use it, and the choices you have.
2. Information We Collect
Information you provide
- Email address — collected when you reserve a Brick or subscribe to updates.
- Payment information — your card details are collected by Stripe during checkout. We never see, store, or process raw card numbers on our servers.
- Shipping address — name and mailing address, collected during the preorder flow so we can ship your Brick when production is complete. Stored in our database; not shared with Stripe or other third parties until fulfillment.
Information generated automatically
- Order metadata — order ID, reservation status, amount, Stripe customer ID, and payment method ID.
- Analytics data — page views and conversion events collected via the Meta Pixel (see Section 4).
3. Payment Processing (Stripe)
We use Stripe to handle all payment processing. When you reserve a Brick, a $20 refundable deposit is charged immediately through Stripe. Key details:
- Your card information is transmitted directly to Stripe and is never sent to or stored on our servers.
- We store only Stripe-issued identifiers (customer ID, payment intent ID, payment method ID) to reference your account.
- A $20 deposit is charged at the time of reservation. The remaining balance plus shipping will be charged through Stripe before your Brick ships. We currently estimate shipping to begin in Summer 2026, but this date is not guaranteed and may change.
- Stripe’s handling of your data is governed by the Stripe Privacy Policy.
4. Analytics, Ad Pixels & UTM Tracking
Meta Pixel (Facebook & Instagram)
We load the Meta Pixel to measure the effectiveness of ads we run on Facebook and Instagram and to understand how visitors interact with our website. The pixel reports the following events to Meta Platforms, Inc.:
- Page view events
- Checkout initiation events
- Purchase/lead conversion events (upon successful reservation)
This data is shared with Meta Platforms, Inc. and is subject to the Meta Privacy Policy. You can opt out of interest-based advertising through your Facebook Ad Settings or through the Digital Advertising Alliance opt-out.
TikTok Pixel
We load the TikTok Pixel to measure the effectiveness of ads we run on TikTok. The pixel reports the same categories of events to TikTok Inc.:
- Page view events
- Checkout initiation events
- Purchase/conversion events (upon successful reservation)
This data is shared with TikTok Inc. and is subject to the TikTok Privacy Policy. You can opt out of interest-based advertising through your TikTok Ad Settings or through the Digital Advertising Alliance opt-out.
UTM Parameters
Ads we run on Facebook, Instagram, TikTok, and other platforms may include UTM tracking parameters (such as utm_source, utm_medium, utm_campaign) appended to the destination URL. When you click an ad link, these parameters arrive in your browser and are read by the ad platform pixels described above to attribute your visit to a specific campaign. UTMs are URL metadata only — no additional personal data is collected through UTM parameters beyond what the pixels already report.
5. Email Communications
When you provide your email address — whether through the reservation flow or our subscribe form — we share it with two email providers. Our marketing list is managed by Loops, which handles product announcements and waitlist updates. Transactional order email (order confirmations, order-access links) is delivered by Resend. Together they process your email to send:
- Order confirmations, preorder status updates, and shipping notifications
- Product announcements and updates
Every marketing email includes an unsubscribe link. Transactional emails (order confirmations, charge notifications) will still be sent as needed.
6. Data Storage
Order data (email, shipping address, Stripe reference IDs, order status, timestamps) is stored in a PostgreSQL database hosted by Neon in the US-East-1 region. The connection is encrypted via TLS. We do not store passwords, raw card numbers, or sensitive authentication credentials in our database.
7. Data on Your Brick
The Brick has not yet shipped. The following describes how data will be handled once your device is delivered and set up.
Your files, credentials, browser sessions, and agent data will reside locally on the device. This data will never touch our servers. The only outbound traffic will be whatever your agents do themselves — API calls, web browsing, emails sent — the same as if you were performing those actions manually.
If you use the brickOS app, communication between the app and your Brick will be direct. We will not relay, store, or have access to the content of your agent conversations or the data your agents process.
8. Third-Party Services
We share information with the following third-party services, each for a specific purpose:
| Service | Purpose | Data shared |
|---|---|---|
| Stripe | Payment processing | Email, payment card details, shipping address (at fulfillment) |
| Meta Platforms | Advertising analytics (Facebook & Instagram) | Page views, conversion events |
| TikTok | Advertising analytics | Page views, conversion events |
| Loops | Email marketing | Email address |
| Resend | Transactional email delivery | Email address |
| Neon | Database hosting | Order metadata, shipping address (no raw card data) |
9. Data Retention & Deletion
We retain your order data for as long as necessary to fulfill your order and comply with legal obligations (e.g., tax records). After that period:
- Cancelled reservations — data is deleted within 90 days of cancellation.
- Completed orders — data is retained for up to 7 years for accounting and legal compliance, then deleted.
- Email subscribers — you can unsubscribe at any time. Upon request, we will delete your email from our marketing lists within 30 days.
10. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing of your data
- Data portability
To exercise any of these rights, contact us at the address below. We will respond within 30 days.
11. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our website. The “Effective” date at the top of this page indicates when the policy was last revised.
12. Contact
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:
The Tokenry, Inc.
1115 West Bay Drive Northwest, Ste 302
Olympia, WA 98502
support@thetokenry.com